Start here · The mindset
What Is Positive Mental Attitude?
A life tenet, revealed in each song and the messages behind Believe. Love. Build. Plus 2,500 years of ideas that keep coming back.
Learn
Four road maps, from a first belief to a finished film. Made the way The Lucky One was made: by learning as we go.
The making
A songwriter who had never made a film.
The songs are written and sung by real people. The Lucky One was directed by someone learning shot by shot, with new visual tools as a patient teacher and a camera crew. The faces on screen are generated, not real people; a person directed every shot, chose every take and made every cut.
Making things is how we learn. If you have a story, these tools can help you learn to tell it, and we’ll share what we learn along the way.
Guide 1 · The song
How a Song Gets Written
Seven miles from an idea to a finished song. You don't need to sing or play. You need something to say.
Guide 2 · The release
How a Song Gets Released
From a finished song to one the world can hear, and that pays you back. The paperwork, made plain.
Guide 3 · The film
How a Music Video Gets Made
From a finished song to a film. You don't need a camera or a crew. You need a story and a good eye.